Business and Society - Looking Beyond Profits

Case Volume Edition: I
Pages : 185;

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Business Ethics
Case 01	Reebok - Managing Human Rights Issues 'Ethically?'
Case 02	Kraft Foods' Fight against Obesity
Case 03	The McDonald's 'Beef Fries' Controversy
Case 04	Coke - Ethical Issues
Corporate Social Responsibility
Case 05	Social Marketing - Lessons From Child Relief & You
Case 06	Dr. Reddy's Foundation for Human and Social Development
Case 07	Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives
Case 08	KFC in India - Ethical Issues
Case 09	Greenpeace : Working for a "Green and Peaceful Future"
Case 10	Sustainable Development at Alcoa