Case Studies in Marketing - Vol. III

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Case Volume Edition: III
Pages : 436;

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Table of Contents

Part - I: Sales and Distribution Management
Case 01	Tupperware in India
Case 02	Sears Logistics Management Practices
Case 03	PepsiCo's Distribution and Logistics Operations
Case 04	Yellow Transportation Inc. - The Tech Leader of the Trucking Industry in the US
Case 05	McDonald's Food Chain in India
Case 06	Tata Indica - The Making of the Small Car
Case 07	Revamping the Supply Chain - The Ashok Leyland Way
Case 08	Unilever Restructures its Supply Chain Management Practices
Case 09	Carrefour - Managing the Global Supply Chain
Part - II: Retailing Management
Case 10	Crossroad's Retailing Lessons
Case 11	Westside - The Indian Retailing Success Story
Case 12	Foodworld - Pioneering Organized Food Retailing In India
Case 13	Kmart - Fall of a Retailing Giant
Case 14	Apple's ITunes: Changing the Face of Online Music Retailing
Case 15	BPCL's Petrol Pump Retail Revolution
Case 16	Allen Solly - Entering the Indian Women's Western Wear Market
Part - III: Product Management
Case 17	Linux - Gaining Ground
Case 18	National Dairy Development Board - A Successful Indian Dairy Co-Operative Movement
Case 19	Sustainable Development at Alcoa
Part - IV: International Marketing
Case 20	Fedex vs. UPS - Competing with Contrasting Strategies in China
Case 21	Dell Spells Success in China
Case 22	Toyota's Globalization Strategies
Case 23	The Kodak-Fuji Rivalry
Case 24	The Fall of Daewoo Motors
Case 25	Motorola in China
Case 26	Dangdang.Com - the Amazon.Com of China
Case 27	McDonald's-No Longer the “Great American Meal”
Case 28	Saudi British Bank - HSBC'S Saudi Arabian Experience
Case 29	The Enron Saga
Part - V: Strategic Marketing Management
Case 30	Sundaram Clayton - Winning the Deming Prize
Case 31	Xerox - The Benchmarking Story
Case 32	Six Sigma at GE
Case 33	Implementing Tata Business Excellence Model in Tata Steel
Case 34	Consumer-Driven Six Sigma at Ford
Case 35	Omnicom - The World's Largest Advertising Conglomerate
Case 36	Air Canada - From One Crisis to Another
Case 37	Barbie's Success Story

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