Case Studies in Services Marketing

Case Volume Edition: I
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Case 01	Charles Schwab's Customer Focussed e-Business Strategy
Case 02	Customer Service in Singapore Airlines
Case 03	Indian Railways at the Crossroads
Case 04	Lessons in Customer Service from Wal-Mart
Case 05	Match.Com – The World's Leading Online Personals Site
Case 06	Mumbai's 'Dabbawalas' - An Entrepreneurial Success Story
Case 07	Walt Disney - The Evolution of the Brand