Johnson & Johnson's Credo*



Case Code : CLBS050
Publication date : 2008
Subject : Business Strategy
Industry : Healthcare
Length : 03 Pages
Price : Rs. 50

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Key words:

Mission, Mission statement, Vision, Decision making, Value system, Culture, Johnson& Johnson, Tylenol, Credo, Crisis

* This caselet is intended for use only in class discussions.
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This caselet is on Johnson & Johnson's credo statement and how it has guided the company's actions over the years. The case also discusses how the company institutionalized the concept and how the credo statement enabled managers to think in a concerted fashion when faced with a crisis


  Mission, vision, objective.
  Institutionalizing the mission.


Johnson & Johnson (J&J) was established as a small medical products company in 1886 by Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. Since then, the company had brought in many new ideas and products that had transformed human health and well-being. As of 2008, J&J was the world's leading healthcare company and its products ranged from toiletries to pharmaceuticals, to medical diagnostic equipment...

Questions for Discussion:

1. Do you think that the credo statement of Johnson & Johnson is a good replacement for its vision and mission statements? Give reasons to justify your answer.

2. Do you think the decision to withdraw the Tylenol bottles was correct? If yes, under which part of the credo statement was the action taken mandated?

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