Mobiledu: Nokia's Mobile Internet Innovation in China

            


Details


Case Code : CLMM041
Publication date : 2009
Subject : Marketing Management
Industry : Mobile phone
Length : 04 Pages
Price : Rs. 100

To download this case click on the button below, and select the case from the list of available cases:

Marketing Management
Short Case Studies

Marketing Case Studies**
Case Studies Collection
View Detailed Pricing Info

Key words:

Design, Mobiledu, Nokia, learning solution, interactive learning, Mobiledu community, psychological tests, vocabulary, Internet, vocational training, Lehman Brothers

Note

1: This caselet is intended for use only in class discussions.
2: More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.


 


Abstract:
ICMR India ICMR India ICMR India ICMR India RSS Feed

On May 28, 2007, Nokia launched the Mobiledu learning solution in China. It launched this interactive feature with the aim of making it easy for the Chinese to learn English. Mobiledu was launched at a time when the Chinese education market was poised for huge growth. Its launch was a hit in China because of its easy applications and design. Nokia, however, faced stiff competition from other e-learning firms in China and this prompted it to venture into vocational training.

Issues:

   Marketing management
   Product decisions
   Differentiation

Introduction

On November 12, 2008, Nokia Corporation (Nokia) won the prestigious International Design Excellence Award (IDEA) for its Mobiledu learning solution. The IDEA awards instituted by BusinessWeek and the Industrial Designers Society of America (IDSA) honored Nokia for its excellence in interactive product design...


Questions for Discussion:

1. Discuss the rationale behind the launch of Mobiledu in China. What challenges could Mobiledu face in future?

2. What are the benefits of the Mobiledu service to the users?





Cases on related topics

1. Nokia's Chinese Operations
2. Nokia Corporation: Reversing the Decline in Brand Value
3. Nokia - Fostering Innovation
4. Nokia's Strategy in India

Google