Case Code : CLMM053
Publication date : 2009
Subject : Marketing Management
Industry : Internet & e-Commerce
Length : 03 Pages
Price : Rs. 100
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online advertising, MSN India, NDTV media (NDTV), tie up, strategic partnership, advertise, MSN Search, MSN Hotmail, deals, marketing, media experts, sales and marketing, pop up ads, click on advertising, advertising strategies, desktop television, internet, technology, software, home page, television commercials, INR, duration, commission, time band
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The article discusses about online advertising in India and the strategic partnership between MSN India and NDTV, NDTV would represent MSN India, to its advertisers. The television commercials would run on the left-most corner of www.msn.co.in, the home page of MSN India. It also discusses that the Internet and Mobile association of India (IAMAI) reported that the internet users have increased from 25 million in 2004 to 38.5 million in November, MSN India had already received advertisements from brands like Windows media center, Sahara, Reid & Taylor, Punjab National Bank, GE country wide, India Today, and Alliance Insurance, It concludes with a discussion on introduction of innovative concepts such as desktop television.
Rajnish, Head of Sales and Marketing, MSN India said, "MSN India has consciously decided to do away with pop-up ads and click-on advertising strategies that are tedious. The concept of desktop television is revolutionary."
The rate card which MSN India introduced would allow advertisers to buy time on the net rather than space, just like the way they do in television. Advertisers could run their advertisements on the internet in the same way as they were run on television...
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