Case Code : CLMM056
Publication date : 2009
Subject : Marketing Management
Industry : Internet & e-Commerce
Length : 03 Pages
Price : Rs. 100
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Marketing, Google, Sony, Electronics, Da Vinci Code, Search, Engine, Pictures, Marketers, Christianity, People, Mary, Jesus, Tom Hanks, Audrey, Novel
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Google and Sony Pictures have teamed up to generate buzz on the motion picture version of the bestselling novel The Da Vinci Code. The book achieved phenomenal success due to its controversial nature and word-of mouth publicity. Micro Case Study on Google and Sony Buzz Marketing The Da Vinci Code.
In a buildup to the movie release, Sony Pictures and Google Inc. (Google) teamed up to launch an online game (http://flash.sonypictures.com/movies/ davincicodequest/), starting from April 17, 2006, filled with puzzles and quests based on the movie's theme.
Ads related to this online game were placed on the personalized home pages of Google's users. Some of the prizes that players could win were a Sony Playstation console (with the Da Vinci Code video game included), a Sony Bravia V Series LCD TV, a Sony Vaio Notebook, free tickets to Paris, 'Da Vinci Code' Special Edition Sony Ericsson mobile phones, and many other prizes...
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