Google and Sony - Buzz Marketing 'The DA VINCI CODE'

            


Details


Case Code : CLMM056
Publication date : 2009
Subject : Marketing Management
Industry : Internet & e-Commerce
Length : 03 Pages
Price : Rs. 100

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Key words:

Marketing, Google, Sony, Electronics, Da Vinci Code, Search, Engine, Pictures, Marketers, Christianity, People, Mary, Jesus, Tom Hanks, Audrey, Novel

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Abstract:
ICMR India ICMR India ICMR India ICMR India RSS Feed

Google and Sony Pictures have teamed up to generate buzz on the motion picture version of the bestselling novel The Da Vinci Code. The book achieved phenomenal success due to its controversial nature and word-of mouth publicity. Micro Case Study on Google and Sony Buzz Marketing The Da Vinci Code.

Introduction

Google and Sony Pictures have teamed up to generate buzz on the motion picture version of the bestselling novel 'The Da Vinci Code.' The book achieved phenomenal success due to its controversial nature and word-of mouth publicity.

May 19, 2006, is the date for one of the most awaited Hollywood movie releases of 2006, "The Da Vinci Code".

This movie, based on Dan Brown's (Brown) blockbuster novel, "The Da Vinci Code," has big stars like Tom Hanks (as the Harvard symbologist Professor Robert Langdon) and Audrey Tautou (as Sophie).


In a buildup to the movie release, Sony Pictures and Google Inc. (Google) teamed up to launch an online game (http://flash.sonypictures.com/movies/ davincicodequest/), starting from April 17, 2006, filled with puzzles and quests based on the movie's theme.

Ads related to this online game were placed on the personalized home pages of Google's users. Some of the prizes that players could win were a Sony Playstation console (with the Da Vinci Code video game included), a Sony Bravia V Series LCD TV, a Sony Vaio Notebook, free tickets to Paris, 'Da Vinci Code' Special Edition Sony Ericsson mobile phones, and many other prizes...

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1. "Buzz Marketing -A Marketing Communications Tool,"

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