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Comicification of Management Case Studies(A)
Dr.Debapratim Purkayastha
In this age where organizations of every hue and color are adopting innovative techniques like Gamification for training their employees, there is a strong case for employing such innovations in case method teaching as well.
Gamification refers to “the application of typical elements of game playing to other areas of activity”. It is the use of game thinking and game mechanics in non-game contexts with the goal of engaging the target audience with a product or service, measuring or evaluating a potential recruit, or for training purposes. We will look at innovative ways in which organizations are employing gamification in a separate blog post.

Gamification refers to “the application of typical elements of game playing to other areas of activity”. It is the use of game thinking and game mechanics in non-game contexts with the goal of engaging the target audience with a product or service, measuring or evaluating a potential recruit, or for training purposes. We will look at innovative ways in which organizations are employing gamification in a separate blog post.

We have also developed three case studies in the graphic format – Firing a Hero, It’s Bank Policy and Turbulence on the Tarmac.With his great talent and experience as an illustrator in leading media houses, Sid Ghosh did a great job with his high quality illustrations and developed the cases in the American comic book format.

The three cases work very well together to make executives/students understand the issues and challenges related to Policy and Procedure Management and Compliance Management. And the icing on the cake is that they are in the engaging comic book format. And who does not like a comic book?
To be Continued....
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Read Also:
Firing a Hero
It’s Bank Policy
Turbulence on the Tarmac