In such a scenario, the old world concept of corporate social responsibility as a marketing communications strategy is just not enough. Brands are increasingly expected to have a social and moral perspective. Brands like Patagonia and The Body Shop have been able to integrate a social cause into their business model. The same holds true for Warby Parker, TOMS, and United By Blue. Social impact products are able to mobilize their consumers to volunteer alongside the company for the cause. They also act as brand ambassadors for the cause and later on for the company’s products.