Case Studies in Brand Management Vol. II

Case Volume Edition: II
Pages : 290;
Paperback;
210 X 275 mm approx.

Case Volume Price:
Rs. 2000;
Available only in INDIA

Case 01	'Hello Kitty': A Japanese Superbrand
Case 02	Red Bull's Innovative Marketing: Transforming a Humdrum Product into a Happening Brand
Case 03	Volkswagen's Iroc Concept: Reviving the Scirocco to Target a Niche Market
Case 04	The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
Case 05	Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oréal
Case 06	Repositioning Dabur
Case 07	Arvind Brands' Competitive Position in the Indian Branded Apparel Market
Case 08	Multi-Branding Strategy of Videocon Industries in the Consumer Durables Sector
Case 09	What's in a Name - Lessons from Three Rebranding Exercises in India
Case 10	Apple iPod's Promotional and Positioning Strategies
Case 11	Tourism Malaysia: Creating 'Brand Malaysia'
Case 12	Snapple's Marketing: An Unconventional Brand's Claim to Fame
Case 13	Haagen-Dazs: Repositioning a Cult Brand
Case 14	Tata Indica V2 Xeta: Competing in the Indian Small Car Market