Case Studies in Marketing Communications


ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Studies | Case Study | Case Volumes | Case Books in Business, Management
Case 01 Marketing and Communication Strategy of Titan

Case Volumes | Case Study Volumes in Marketing Communications

Case 02 VIP Industries - Positioning Itself as a Lifestyle Brand
Case 03 Horlicks - Effective Repositioning Through Focused Advertising
Case 04 'The Onida Devil' Returns
Case 05 Changing Media Environment in India - Implications for Advertisers and Media Planners
Case 06 Life Insurance Marketing in India: Changing Advertisement and Promotion Norms Case Studies in Marketing Communications
35  Case Studies
307 pages, Paperback
Indian orders: 2000 Rupees

Case 07 Coke and Pepsi Television Commercials
Case 08 ColorPlus - Redefining the Rules of Promoting Apparel
Case 09 Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica
Case 10 The Siyaram Celebrity Endorsement Experience Case Volumes Collection
Case 11 Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd.  
Case 12 Google and the 'Click Fraud' Menace  
Case 13 Orbitz's Effective Online Advertising  
Case 14 SMS Advertising  
Case 15 Buzz Marketing - A Marketing Communications Tool  
Case 16 The Marlboro Story  
Case 17 HLL's Media Strategy for Close-Up  
Case 18 The 'Incredible India' Campaign: Marketing India to the World  
Case 19 SBI Life Promotes Pension Schemes  
Case 20 Promoting Television Serials - 'Jassi Jaissi Koi Nahin'  
Case 21 'Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign  
Case 22 Brand Management Strategy of Dabur Vatika  
Case 23 The Multi-Branding Strategy of Yum! Brands  
Case 24 Asian Paints - Adding Colors  
Case 25 Airtel - Positioning (and Repositioning)  
Case 26 Relaunch of Frooti - The 'Digen Verma' Campaign  
Case 27 Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand  
Case 28 IKEA's Global Marketing Strategy  
Case 29 Marketing Viagra in India  
Case 30 Titan Watches - Advertising in Global Markets  
Case 31 Perfetti Van Melle - Outsourcing Indian Advertisements  
Case 32 The Story of Benetton's Advertisement Campaigns  
Case 33 Childhood Obesity: Should Junk Food be Regulated?  
Case 34 Crisis Management at Bausch & Lomb - The 'ReNu MoistureLoc' Controversy  
Case 35 Communicating during a Crisis - The Pepsi Syringe Scare  
Case 36 PepsiCo's Distribution and Logistics Operations  
Case 37 Reverse Logistics - Gaining Importance  
Case 38 Revamping the Supply Chain - The Ashok Leyland Way  
Case 39 Sears - Logistics Management Practices  
Case 40 Carrefour - Managing the Global Supply Chain  
Case 41 Unilever Restructures its Supply Chain Management Practices  
Case 42 Asian Paints - Blending Technology and Distribution  

Note: 1.

To order the Case book online, click on the Buy now button and select the book from the list of available books.


For Indian Orders, the books will be sent through courier. Free Shipping and Handling Charges.
Please allow 5 to 10 days for delivery.


For International Orders, please write to us at


For prices and delivery charges for bulk orders, please write to us at

Go Back to >>  ICMR Home      Case Studies         Mini Case Studies         Micro Case Studies          Text Books & Work Books         Contact Us