Case Studies in Strategic Marketing Management
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Case 01 |
State Bank of India - Competitive Strategies of a Market Leader |
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Case 02 |
Sony Ericsson's Mobile Music Strategy |
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Case 03 |
Monster Inc. - Strategic Growth in India |
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Case 04 |
Starbucks : Selling Experience |
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Case 05 |
Bausch & Lomb - Effective Positioning |
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Case 06 |
Horlicks' Repositioning Strategies |
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Case 07 |
The Nirma Story |
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Case 08 |
Kingfisher Airlines: A 'Funliner' Experience |
Case Studies
in Strategic Marketing Management
26 Case Studies
310 pages, Paperback
Price
Indian orders: 2000 Rupees |
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Case 09 |
Target Stores' Differentiation Strategies |
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Case 10 |
Pepsico's 'Focus' Strategy |
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Case 11 |
PSA Peugeot Citreon: Strategic Alliances for Competitive
Advantage? |
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Case 12 |
TCL-Thomson Electronics Corporation - A Failed Joint
Venture? |
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Case 13 |
Harrah's CRM Strategy |
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Case 14 |
Toyota Prius: A Case in New Product Development |
Case Volumes Collection |
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Case 15 |
Launch of Amaron Automotive Batteries |
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Case 16 |
Li Ning: Brand Growth and Excellence in China |
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Case 17 |
KVIC's Branding and Product Quality Initiatives |
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Case 18 |
Hindustan Times Vs Times of India |
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Case 19 |
Price Optimization at Northern Group Retail |
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Case 20 |
Promotional Strategies of Cellular Service Providers in
India |
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Case 21 |
Aventis' Successful Sales Promotion Campaign using
'Connection Cards' |
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Case 22 |
Coca-Cola's Dasani in the UK : The Public Relations Fiasco |
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Case 23 |
Sabre Holdings - The Quest for New Business Models |
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Case 24 |
Cox and Kings - Service with a Difference |
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Case 25 |
Six Sigma - A Tool to Increase Customer Satisfaction at Bank
of America |
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Case 26 |
Social Marketing - Lessons from CRY in India |
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