Martha Stewart -"The Goddess of Domesticity"
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Case Details:
Case Code : BECG020
Case Length : 13 Pages
Period : 1997 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : Martha Stewart, Imclone Systems Inc, Omnimedia Inc.
Industry : Publishing, Merchandizing, Television
Countries : USA
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The Foundations of the Empire
Martha Stewart was born Martha Helen Kostyra on August 3,
1941. She was the second of the six children of Martha and Edward Kostyra, who
were Polish immigrants settled in America.
Her mother was a school teacher and her father was a pharmaceutical salesman.
When Martha was three years old, her family moved from a small apartment to a
house in Nutley, New Jersey, near New York City. The new house in Nutley had a
garden where, under the tutelage of her father (who was an avid gardener),
Martha Stewart had her first lessons in gardening. She also learnt the basics of
cooking, sewing and baking from her mother who encouraged the children to help
around the house.
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At her grandparents home in New York, where she spent some
summers, she learnt the art of canning and preserving of fruits and vegetables.
She polished her baking skills with the help of her neighbors who were retired
bakers.
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These
skills, which she learnt as a child, were to play an important role in
her future career as a lifestyle expert. Martha Stewart was a born
entrepreneur. As a child, she earned her pocket money by organizing
birthday parties for children in the neighborhood.
Her family always encouraged initiative and all the children were
expected to earn their own money and save for college. Martha Stewart,
who was an excellent student, graduated in the top ten of her high
school class. She was also an avid reader and a regular at the local
public library. When she was in grade three she won a contest at the
library for reading the maximum number of books... |
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