Sustainability Initiatives at ITC Ltd.

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Case Details:

Case Code : BECG086
Case Length : 16 Pages
Period : 2001-2007
Pub Date : 2008
Teaching Note :Not Available
Organization : ITC Ltd.
Industry : Diversified
Countries : India

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"Apart from embedding into our business models a direct linkage between business objectives and societal goals, we are also engaged in implementing various other sustainable development initiatives to make a meaningful contribution towards social empowerment and genderised development."1

- Y C Deveshwar, Chairman of ITC Limited, in 2008.

"We appreciate that ITC has a vision on environment and could be a role model for other companies, but there is no reason for them to misrepresent facts to show that they are carbon positive, or that they have attained global standards in energy consumption."2

- Sunita Narain, Director of Centre for Science and Environment (CSE),3 in 2006.


In February 2008, ITC Limited (ITC), a major Indian conglomerate, received the Annual FICCI4 Outstanding Vision Corporate Triple Impact Award 2007.

In the same month, ITC was placed second in the Environmental, Social and Corporate Governance (ESG) India Index5 launched by Standard and Poor's,6 CRISIL7 and KLD Research & Analytics8 (Refer Exhibit I for the first 10 Indian companies on the ESG India Index).9

These recognitions were a direct result of ITC's concerted efforts to reduce the impact of its operations on the environmental and society.

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1] "Sustainability Report 2007,"
2] Surajeet Das Gupta, "Waste to Wealth: ITC's Success Story,", February 11, 2006.
3] Centre for Science and Environment (CSE), founded in 1980, is an independent, public interest organization which aims to increase public awareness on science, technology, environment and development. (Source:
4] The Federation of Indian Chambers of Commerce and Industry (FICCI) is an association of business organizations in India.
5] The ESG India Index was launched by Standard and Poor's, CRISIL and KLD Research & Analytics in January, 2008. This is India's first investable index of companies whose business strategies and performance demonstrate a high level of commitment to meeting environmental, social and governance [ESG] standards. (Source: "S&P ESG India Index Launched,", March 11, 2008)
6] Standard & Poor's is a provider of financial services such as credit ratings, indices, investment research, risk evaluation, and data. (Source:
7] Credit Rating and Information Services of India Ltd. (CRISIL) is a major ratings, research, risk and policy advisory company in India. Standard & Poor's is a majority shareholder in CRISIL. (Source:
8] KLD Research & Analytics, Inc. is an independent investment research firm providing management tools to professionals integrating environmental, social and governance factors (ESG) into their investment decisions. (Source:
9] "ITC among Top Three in S&P ESG India Index,", February 13, 2008.


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