Sustainability Initiatives at ITC Ltd.

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Case Details:

Case Code : BECG086
Case Length : 16 Pages
Period : 2001-2007
Pub Date : 2008
Teaching Note :Not Available
Organization : ITC Ltd.
Industry : Diversified
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

The history of ITC dates back to early 20th century. On August 24, 1910, ITC was incorporated as 'Imperial Tobacco Company of India Limited' in Calcutta (now Kolkata). The company primarily focused on the Cigarettes and Leaf Tobacco business. In 1925, ITC's Packaging & Printing Business was set up as a backward integration move...

ITC's Triple Bottom Line

ITC adopted the philosophy of the 'triple bottom line' in early 2000s. Y C Deveshwar (Deveshwar) , who became the CEO of ITC on January 01, 1996, was instrumental in this...

The Bottomline
ITC gradually expanded its business to become one of India's foremost private sector companies. It had diversified presence in Cigarettes, Paperboards & Specialty Papers, Packaged Foods & Confectionery, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products and also in Hotels, Packaging, Agri-Business and Information Technology...

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

Environmental Initiatives
In order to safeguard the environment, corporations followed sustainable environmental practices such as managing their consumption of energy and non-renewables carefully and reducing solid waste...

Social Initiatives
ITC claimed to contribute to society with special programs for health care, education, empowerment of women, etc...


ITC was also criticized regarding some of its sustainability initiatives. According to some critics, since ITC's main business was the Cigarettes and Leaf Tobacco business which was detrimental to human health, the company's sustainability initiatives were merely a part of its strategy to downplay the reality that it was a company that harmed the health of people...


In March 2007, ITC was one of the first 10 companies in the world and the first from India to publish its Sustainability Report in compliance with the G3 guidelines of the GRI...


Exhibit I: Top Ten Indian Companies on the ESG Index
Exhibit II: ITC's Businesses in 2008
Exhibit III: Key Financial Results (1999-2008)*
Exhibit IV: Water Conservation Measures in ITC Maurya
Exhibit V: Some of the Important Honors Won by ITC


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