Think Global AS: In Search of the Triple Bottomline

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The history of Think cars can be traced back to the 1970s. The international oil crisis of 1973 led to strict limitations being imposed on car driving in Norway and other countries with an eye to rationalizing oil reserves...

Earlier, product planners at Ford had evaluated the Think City at the Brussels Symposium and found the car to be a good solution for meeting the zero-emission vehicle (ZEV) mandate imposed on car manufacturers by the government of California...

Think Global AS On February 1, 2003, Ford sold Think Nordic to a Swiss electronic company KamKorp Microeletronics (KamKorp). KamKorp shifted the focus from the Think City and developed a micro size electric bus, the Think Public... Think's Design and Features Analysts opined that Think had adopted radical innovation to challenge existing perceptions about cars, and had focused on designing emission free and modern-city vehicles to meet consumer needs...

Experts felt that Think was a good example of a social purpose business as the company's goal was to earn profits as well as make a social impact. The environmental goal of saving the climate by replacing fossil fuels was one of the most important aspects of its business model...

In March 2008, Think launched the fifth generation Think City model in showrooms across Oslo and adopted an innovative sales and marketing approach in a bid to crack the mainstream market. On March 5, 2008, at the 78th annual international Motor Show in Geneva, Think unveiled its five-seater, concept car, the Think Ox...

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