Aldi Inc. - Optimizing Profits in Economic Recession

            
 
Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR348
Case Length : 11 Pages
Period : 2007-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Aldi Inc.
Industry : Retail
Countries : US, Germany

To download Aldi Inc. - Optimizing Profits in Economic Recession case study (Case Code: BSTR348) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies



Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Introduction Contd...

Aldi had undertaken a number of strategic initiatives to maximize the benefits it got because of recession. In an effort to attract wealthy consumers, it opened its stores in affluent neighborhoods. The company also changed the layout of its new stores so that they looked bigger than its usual stores in the US.

It expanded rapidly so that it could be present in every key market in the US. Aldi also changed its product strategy and included many private label products, a strategy which had proved successful in its home market. In order to promote its image as a ‘no frills discount food and grocery retailer', Aldi also increased its advertising budget in the US.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Industry experts opined that the recession in the US economy that started in December 2007 helped Aldi increase its sales. Some analysts attributed Aldi's success in the US to its ability to offer quality products at low prices. They were of the opinion that in future also the consumers would stay with the company because of the quality of the private label products it offered. According to David Livingston (Livingston), Principal of DJL Research based in Pewaukee, Wisconsin, "When the economy recovers, ALDI will still be doing well and will probably be even stronger after gaining additional customers. Why would customers not shop ALDI just because they have more money? They have excellent products at the lowest prices."6...

Excerpts >>

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


6] Kathie Canning, "A Frugal Force," www.privatelebelbuyer.com, April 2009.


Custom Search





Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.