Aldi: The European Hard Discounter's Strategy in Australia

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Case Details:

Case Code : BSTR296
Case Length : 15 Pages
Period : 2001-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : Aldi
Industry : Retail
Countries : Australia

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...


As of 2008, Aldi was one of the top ten retailers in Australia. Aldi's business in Australia was structured through limited partnerships and profit/loss figures were not disclosed. Commenting on the performance of Aldi in Australia, Kloeters said, "We have a very viable business and we are now strong enough to go about our business. We're here to stay. People cannot imagine that someone is prepared to live for years without profits."With more than 1 million customers visiting Aldi stores in Australia in a week, sales figures were estimated to be close to A$2 billion as of 2008 (Refer to Table II for top 10 retailers in Australia)...

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Looking Ahead

Since its entry into the Australian market in 2001, Aldi had been very successful, prompting the retailer to expand rapidly. It planned to open several new outlets and take the store count to over 200, by the end of 2008...


Exhibit I: Features of Hard Discounters

Exhibit II: Geographical Distribution of Aldi Stores

Exhibit III: Aldi's Strategies

Exhibit IV: Retail Industry in Australia

Exhibit V: More about Woolworths and Coles

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