BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliance

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Case Details:

Case Code : BSTR223
Case Length : 21 Pages
Period : 1982-2006
Organization : Sanyo BPL Pvt. Ltd., BPL Ltd, Sanyo Electric Co. Ltd.
Pub Date : 2006
Teaching Note :Not Available
Countries : India, Japan
Industry : Consumer Electronics

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction Contd...

BPLL embarked on a debt restructuring exercise under which it retired high cost debt and sold off 'non-core' businesses. SECL too undertook a revival plan and decided to concentrate on emerging markets, eco-friendly products, etc. Although Sanyo BPL would be operating in a market which had witnessed dramatic changes over the previous five years, the partners were optimistic about their future prospects.

BPLL: The Rise and Fall

BPLL was established in 1963 as a private limited company. It was promoted by T.P.G.Nambiar (Nambiar) in collaboration with UK-based British Physical Laboratories Instruments Ltd. Initially, the company manufactured electronic test and measuring instruments, electro-medical instruments, electro-cardiac graft patient monitoring systems, etc. In 1979, the company entered into a technical collaboration with UK-based Gestetner for the manufacture of plain paper copiers. In 1982, the company diversified into consumer electronics.

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It started manufacturing black & white and color television sets and video cassette recorders in technical collaboration with SECL. In 1994, the company went public, issuing 8,200,000 equity shares of Rs 10 at a premium of Rs 105 per share.

The shares were offered to promoters, directors, and their friends (75,000), financial institutions like UTI, ICICI, SCICI (1,000,000), employees (197,600), and the public (6,927,400). In addition, 900,000 shares were issued at a premium of Rs. 155 per share to Foreign Institutional Investors (FII).

In 1994, BPL Power Projects (AP) Ltd (BPP (AP)), a subsidiary of BPLL, planned to build a 520 MW power plant at Ramagundam, Andhra Pradesh. The Andhra Pradesh State Electricity Board (APSEB) signed a Power Purchase Agreement (PPA) with BPP (AP) the same year. In 1995, the company started manufacturing alkaline batteries, primarily for the export market...

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