Business Transformation at Telefónica De España

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR256
Case Length : 20 Pages
Period : 1998-2006
Pub Date : 2007
Teaching Note :Not Available
Organization : Telefónica de España
Industry : Telecom and Broadband
Themes: Business Transformation | Corporate Growth Strategies
Countries : Spain

To download Business Transformation at Telefónica De España case study (Case Code: BSTR256) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous


Background Note

Telefónica was established in 1924 as Compañía Telefónica Nacional de España (CTNE), a limited company, by the US-based International Telegraph and Telephone Corporation (ITTC) and two Spanish banks - Banco Urquijo and Banco Hispano Americano.

The Spanish government and CTNE entered into an agreement under which the company was granted monopoly over operating telephone lines in Spain. This presented a challenge to CTNE as it had to acquire over 70% of the existing 78,000 lines that were operated by several large and small companies...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

The Transformation Program

In Telefónica de España, the business transformation program was designed around three modules - growth, competitiveness, and commitment. The company planned to achieve growth by putting in efforts to develop broadband capabilities and revamp the product categories. Competitiveness was to be achieved by improving quality and efficiency and by acquiring online capabilities. Commitment was to be achieved by becoming a high performance organization. Instead of a long-term program, the transformation was aimed to be achieved through a series of short-term programs each of one-year duration...


In tune with market changes that included new products like ADSL lines, voice mails, lines with caller ids, the growing competition that came with liberalization, and changing customer preferences, Telefónica de España aimed to provide the latest telecommunication technologies and to create internal efficiencies by establishing new ADSL connections, while maintaining its lead in the fixed line and broadband segment and introducing new products.

Telefónica de España had begun testing the new

technology ADSL way back in 1997, recognizing the need to provide high-speed Internet access. The services provided through ADSL were superior to the existing telephone lines, and allowed high-speed transmission. The company began concentrating on ADSL as it realized that it was a growth driver and a part of its transformation process...

 Excerpts Contd...>>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.