The Carrefour and Tesco Swap Deal
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Case Details:
Case Code : BSTR285
Case Length : 14 Pages
Period : 1989-2005
Pub Date : 2008
Teaching Note :Not Available
Organization : Carrefour, Tesco
Industry : Retail
Countries : Taiwan, Czech Republic, Slovakia
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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About Carrefour
Carrefour was founded in 1960 by two entrepreneurs, Marcel Fournier (Fournier),
a textile retailer, and Louis Defforey (Defforey), a wine and food wholesaler,
from Annecy in eastern France. The first two stores that they opened were highly
successful...
About Tesco
In 1919, Jack Cohen (Cohen), who served the Royal Air Force during World War I,
founded a grocery store using the gratuity he received after he left the
military service. Cohen started to sell tea from a supplier TE Stockwell in
1924...
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Carrefour's Success and Tesco's Woes in Taiwan
During the late 1980s, Carrefour decided to enter Asia and
considered several markets like Hong Kong, Malaysia, and Thailand for its Asian
foray. Carrefour found Hong Kong and Singapore too small for its planned scale
of operations. South Korea was not ideal then due to its lower per capita GNP
compared to places like Singapore and Hong Kong.
Czech Republic & Slovakia: Carrefour Falters, Tesco Thrives
Carrefour entered the Czech Republic in 1998 through
its subsidiary Carrefour Ceska Republika. Its first hypermarket was
opened in a shopping mall in Plzeň . Carrefour offered 60,000
products, with a wide range of non-food items...
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Tesco and Carrefour Announce Swap
On September 30, 2005, Tesco and Carrefour signed a sales and purchase
agreement, under which Tesco agreed to acquire Carrefour's stores in the Czech
Republic and Slovakia (11 stores in Czech Republic and 4 stores in Slovakia)...
After The Swap
According to analysts, the swap reflected the international expansion strategies
of the two companies. Carrefour's strategy had been to spread to different
countries, establish a presence before competitors arrived, and then build the
business... |
Exhibits
Exhibit I: Carrefour - International Expansion
Exhibit II: Tesco -International Expansion
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