Cisco – Innovation as the Engine of Growth





Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

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Introduction

In March 2014, one of the world’s leading technology companies, Cisco Systems, Inc. (Cisco), introduced two new switches in the Nexus 9000 portfolio for its data center and cloud solution, Application Centric Infrastructure (ACI). ACI, an innovative architecture containing software and hardware for data centers, was aimed at tackling networking problems.

Cisco, incorporated in 1984, had the reputation of being one of the most innovative companies in the world. It was credited with introducing the first multiprotocol router which played a major role in fuelling the growth of the Internet. Over the years, the company introduced several breakthrough products that enabled it to be at the forefront of networking technologies. From the mid-1990s, it also successfully cashed in on market transitions by developing the appropriate technologies.

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Cisco’s model of innovation consisted of four pillars – ‘Build, Buy, Partner, and Integrate’. The company’s innovative culture and its heavy R&D spend ensured that its engineers developed several new products, which led to constant revenue growth in the company. From the mid-1990s, Cisco also adopted a strategy of acquiring innovative companies that were developing disruptive technologies. The strategy enabled it to improve its market prospects, apart from boosting its innovation efforts.

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