Collective Action in Indian Dairy Industry:A Unique Model

            
 
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Case Details:

Case Code : BSTR395
Case Length : 19 Pages
Period : 2000-2011
Pub Date : 2011
Teaching Note :Not Available
Organization : National Dairy Development Board
Industry : Agri-business; Dairy
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Introduction Contd...

The role of the federation was that of marketing, strategic planning, and investment. Under this unique model, a national milk grid was created to direct supply milk from surplus producing areas to the urban areas throughout the country. The model revolutionized the dairy industry in India and set up a unique collective approach to dairying. It not only helped increase milk production, but also provided a sustainable livelihood to millions of farmers and led to empowerment of women. Though the collective action model brought in some important changes in the dairy sector and continued to thrive, there were some critical issues which impeded dairy development in the country.

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With about 80% of the dairy industry in India still falling under the unorganized sector, it was largely unable to overcome the challenges. According to experts, one of the biggest challenges was to organize milk producers under cooperatives and increase milk production and per capita availability. As NDDB looked at increasing milk production aggressively to keep up with future demands, analysts wondered what the implications for the dairy cooperatives would be and what role the cooperatives should play in realizing this objective...

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