Ecomagination: Driving Sustainable Growth for GE

            
 
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Case Details:

Case Code : BSTR387
Case Length : 20 Pages
Period : 2005-2010
Pub Date : 2011
Teaching Note : Available
Organization : General Electric Company
Industry : Diversified
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

About GE

GE was formed in 1892 by the merger of the Edison General Electric Company (EGEC) and the Thomas-Houston Electric Company (TEC). By the 1950s, GE had grown into a large industrial conglomerate with interests in diverse businesses...

Winds of Change at GE

GE was formed in 1892 by the merger of the Edison General Electric Company (EGEC) and the Thomas-Houston Electric Company (TEC). By the 1950s, GE had grown into a large industrial conglomerate with interests in diverse businesses...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

The Launch of Ecomagination

According to some analysts, GE had not been known over the years as a particularly environment-friendly company. In fact, it was considered for a long time as one of the biggest corporate polluters in the US. Though the company delivered outstanding returns to shareholders, it lagged behind on the social responsibility front...

Ecomagination at Work

On May 9, 2005, Immelt announced the launch of the US$ 150 billion environmental initiative. According to GE's Ecomagination website, Ecomagination is "a business initiative to help meet customers' demand for cleaner and more energy-efficient products and to drive reliable growth for GE."...

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