Ford India in 2009 (A): Need for a Strategy Change?

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Case Details:

Case Code : BSTR370
Case Length : 18 Pages
Period : 2004-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Ford India Pvt. Ltd
Industry : Auto and Ancillaries
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Exhibit I: Market Share of Various Categories of Vehicles in the Indian Automotive Industry
Exhibit II: An Overview of Manufacturers of Passenger Vehicles in India - As of September 2009
Exhibit III: Market Share of Leading Manufacturers in Passenger Vehicle Sales in India
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Exhibit VI: India's Automotive Mission Plan 2006-2016 - Excerpts

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