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Case Code: BSTR482
Case Length: 17 Pages 
Period: 1972-2015
Pub Date: --
Teaching Note: Available
Price:Rs.600
Organization : Home Box Office, Inc.
Industry :Cable Industry
Countries : US
Themes:  Business Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

HBO's Online Shift: A Game Changer?

 
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BACKGROUND NOTE

 

In 1972, Time Inc. formed a subsidiary called HBO to offer a cable television service that was broadcast through microwave links. HBO’s broadcast primarily included the latest movies, select sports events, and TV specials. From its early days, HBO was offered at a premium. Cable operators charged viewers US$ 6.50 for the channel. Of this, US$ 3.50 went to HBO. In 1975, HBO began delivering its service through satellite, thereby becoming the first American TV network to have national reach....

 

 
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