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Case Code: BSTR482
Case Length: 17 Pages 
Period: 1972-2015
Pub Date: --
Teaching Note: Available
Price:Rs.600
Organization : Home Box Office, Inc.
Industry :Cable Industry
Countries : US
Themes:  Business Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

HBO's Online Shift: A Game Changer?

 
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INTRODUCTION

 

In April 2015, Home Box Office, Inc. (HBO) introduced its new online streaming service called ‘HBO Now’. Through the new service, subscribers could watch HBO TV shows (past and current seasons) and movies online, without a cable subscription. The service was exclusive to Apple Inc. devices (iPhones and iPads) and Apple TV for a period of three months. HBO’s online move was set to trigger a tectonic shift in the US cable TV industry, as it was the first time that a premium cable channel was being offered directly to customers, rather than through a bundled package....

 

 
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