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Case Code: BSTR497
Case Length: 20 Pages 
Period: 2006-2016  
Pub Date: 2016
Teaching Note: Available
Price:Rs.600
Organization : JBS, SA
Industry : Animal protein
Countries : Brazil; Global
Themes: Growth Strategy/Competitive advantage /International Management
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JBS S.A.: A Latin American Success Story

 
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BACKGROUND NOTE

 

The origins of JBS date back to 1953 when its founder, José Batista Sobrinho (Sobrinho), opened a small butcher shop, Casa de Carnes Mineira, in Anápolis in the State of Goiás in West Central Brazil. The shop had the capacity to process only five head of livestock a day. In 1956, when Brazil’s new capital, Brasilia, which was only 162 kilometers from Anápolis, was built, it promoted strong economic growth within the region. Tax exemption was given to companies willing to invest in Brasilia. Sobrinho took this as an opportunity and settled in Brasilia, supplying meat to local butchers and restaurants. He named his business Friboi Group (Friboi). Brazil’s strong economic growth in the 1960s increased the country’s beef consumption. As a result, Sobrinho’s business prospered. In 1968, Friboi made its first acquisition – an abattoir in Planaltina, a satellite town of Brasilia. The acquisition boosted the number of cattle slaughtered to 100 a day. Two years later in 1970, Sobrinho purchased another abattoir in Luziânia in the state of Goiás, further increasing his company’s slaughtering capacity to 500 head of cattle per day. This was followed by a series of purchases of abattoirs in Anápolis....

 

 

 
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