Lidl: The Hard Discounter

            
 
Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR290
Case Length : 15 Pages
Period : 2006-2008
Pub Date : 2008
Teaching Note :Not Available
Organization : Lidl
Themes: Business Strategy
Industry : Retail
Countries : Europe

To download Lidl: The Hard Discounter case study (Case Code: BSTR290) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Introduction Contd...

Lidl began its international expansion in 1988 when it opened a store in Colmar, France. As of 2008, it had a presence in 23 European countries and offered stiff competition to discounters like Aldi, Penny7, etc., and to other big retailers like Tesco8.

Newspaper reports in early 2008 suggested that with the rising cost of living, customers in Europe were opting to shop at discounters such as Lidl. For example in the UK, Lidl recorded a sales growth of 9.6% (between March and May 2008). Which?9, a UK-based magazine that ranked retailers including high-street stores in the UK on the basis of customer satisfaction, ranked Lidl sixth, while Aldi was placed ninth, and UK's leading retailer Tesco, thirty seventh.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

However, Lidl faced some challenges as well. For example, like discounters, several other retailers were offering attractive deals on product lines, and at the same time stocking a wider assortment of merchandise. Lidl also faced criticism for its human resource practices.

Background Note

Lidl's history goes back to the 1930s when Josef Schwarz (Josef) bought a stake in a wholesale fruit business, called Südfrüchte Grosshandel Lidl & Co. Josef expanded the business to include grocery.

It was renamed Schwarz-Lebensmittel-Sortimentsgrosshandlung (SLS). The business expanded in the 1930s and the early 1940s till it was destroyed during World War II in 1944. It took the company ten years to rebuild the business. It then merged with the A&O retail chain, based in Heilbronn10...

Excerpts >>


Custom Search

7] Penny is a discount chain operated by the Germany-based REWE Group. In 2007-08, Penny recorded a turnover of €5.9 billion. As of mid-2008, there were around 2,000 Penny stores in Germany. (Source: www.rewe-group.com)
8] Tesco plc. is a UK-based international grocer and general merchandise retail chain. It was established in 1919 and as of 2008, it was the market leader in Britain, both in terms of sales and market share and the third largest retailer in the world.
9] Which? is a British consumer magazine that conducts consumer campaigns, and product tests and publishes consumer-related reports.
10] Heilbronn is a city in northern Baden-Württemberg, Germany.






Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.