MTV Networks: The Arabian Challenge |
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A Litmus Test for MTV's Localization Strategy Contd...To ensure that its programs won over the hearts of the Arabs and adhered to the local taste and culture without diluting MTV's global brand, MTV Arabia designed a much localized Arabic version of its international music and reality shows.
4] Jolanta Chudy, "MTV's Arab Net Thinking Locally,"www.hollywoodreporter.com, November 6, 2007.
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