Doing Business the Sustainable Way
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR180
Case Length : 8 Pages
Pages Period : 2000-04
Organization : Climate Neutral Network, NatureWorks LLC, Weyerhaeuser Company
Pub Date : 2005
Teaching Note :Not Available
Countries : USA
Themes: Corporate Social Responsibility |
Sustainability
Industry : Miscellaneous
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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EXCERPTS
Natureworks Cares For Nature
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NatureWorks LLC (NatureWorks) , was the first company to produce a variety of polymers from renewable resources like corn. NatureWorks has its manufacturing facility at Blair, Nebraska, US.
The pricing and quality of the products of NatureWorks matched the pricing and quality of petroleum-based packaging materials and fibers.
The packaging materials produced by NatureWorks include packaging films, and food and beverage containers, while the fibers it produces include clothing, fiberfill, pillows, duvets, blankets and wipes...
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Weyerhaeuser: Greening Its Business Practices
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Weyerhaeuser Company (Weyerhaeuser), an international forest products company with 53,600 employees in 19 countries, had annual sales of USD 22.7 billion in 2004. As one of the largest producers of structural panels and distributors of wood products in North America the company manages forests spread over around 38 million acres.
The company had diverse business interests ranging from growing and
harvesting trees to producing pulp, paper, packaging and building
products. Weyerhaeuser had been facing increasing criticism from community organizations and NGOs due to its logging of old growth forests . The company logged on an average over 70,000 acres per year of US National Forests.
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NGOs like Rainforest Action Network (RAN) commented that even after more than four hundred global companies had disassociated themselves from old growth forest destruction, Weyerhaeuser was continuing with the activity.
According to RAN, Weyerhaeuser converted native forests into industrial tree plantations in the name of afforestation. A RAN document mentioned that Weyerhaeuser "stole more than 88,000 trees valued at more than $5 million from the Winema National Forest in Southern Oregon"
But Weyerhaeuser countered that it had been doing business in a socially responsible way.
"We already practice sustainable forestry on land we manage, oppose illegal logging worldwide, and don't import or sell products from endangered forests,"said Cassie Phillips, Weyerhaeuser's vice president of forest and product sustainability.
The environmental policy of the company outlined three goals: Practicing sustainable forestry, Reducing pollution and Conserving natural resources through recycling and waste reduction...
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