News Corporation's Digital Dilemma

            
 
Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR210
Case Length : 14 Pages
Pages Period : 1999-2006
Organization : News Corporation Limited
Pub Date : 2006
Teaching Note :Not Available
Countries : Australia, US
Themes : Business Environment
Industry : Media, Entertainment, and Gaming

To download News Corporation's Digital Dilemma  case study (Case Code: BSTR210) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Price:

For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search
My stat-

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Introduction Contd...

Murdoch was slow to move again, after 2000, when the Internet was beginning to pose a threat to television and newspapers by capturing advertising revenues and the younger audience, Murdoch waited till the end of 2004 thinking this was yet another bubble.

However, with more and more advertisers, audience and competitors going to the Internet, it was emerging as a strong media channel and Murdoch decided to focus on it in a big way. In February 2005, Murdoch held a meeting with his executives to discuss the company's Internet strategy. 

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Later, at the annual meeting of the American Society of Newspaper Editors in April 2005, he commented on how newspapers had been complacent in spite of the rising threat from the Internet, "As an industry, most of us have been remarkably, unaccountably complacent. Certainly, I didn't do as much as I should have after all the excitement of the late 1990s. I suspect many of you in this room did the same, quietly hoping that this thing called the digital revolution would just limp away. Well it hasn't.....it won't.....and it's a fast-developing reality we should grasp as a huge opportunity to improve our journalism and expand our reach."7

Well it hasn't.....it won't.....and it's a fast-developing reality we should grasp as a huge opportunity to improve our journalism and expand our reach." The Internet world threw up many challenges to a company like News Corp. The primary challenge was that the Internet had itself become a medium and a means of distribution of media content, and this would affect News Corp's newspaper business.

Another challenge was deciding on the best possible product portfolio in the wake of rapid digitization. The growth of the Internet would also pose a serious threat to the company's film and television businesses in the form of digital piracy and loss of advertising revenues.

Excerpts >>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

7] "News Corp.'s Murdoch: Newspapers Must Embrace Internet," www.foxnews.com, April 13, 2005.

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.