Ratan Tata: Leading the Tata Group into the 21st Century
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Case Details:
Case Code : BSTR284 Case Length : 19 Pages Period : 1991-2008 Pub Date : 2008 Teaching Note :Not Available Organization : Tata Group Industry : Diversified Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"He [Ratan Tata] comes across as an individual with
clarity and conviction, a business leader with vision. Ratan Tata has steered
the Tata ship in turbulent times. ...above all, I have an immense admiration for Ratan Tata,
the man, for his unassuming and warm nature, an outstanding business leader
imbued with social concerns and committed to uphold ethics and values."1
- Mukesh Ambani, Chairman and Managing Director of Reliance
Industries2, December 29, 2001.
"[Ratan] Tata understood what needed to be done and how it
needed to be done."3
- Henry Schacht, former chairman of Cummins Engine, USA.
Introduction
On January 10, 2008, Tata Motors,4 a Tata Group5 company,
unveiled the Nano, an entry-level small car, at the 9th Auto Expo held in New
Delhi. The Nano, expected to be commercially launched in late 2008, was to be
priced at around Rs. 100,000 (ex-factory) (around US$ 2,500) making it the
cheapest car in the world. The car was the dream project of Ratan Naval Tata (Ratan
Tata), the chairman of Tata Sons6 (Refer Exhibit I for the businesses of the Tata
Group). According to Ratan Tata, the inspiration for developing the Nano had
come to him on a rainy day when he had seen a family of four traveling
precariously perched on a two-wheeler. This gave him the idea of creating a
vehicle for the masses that would make travel for the middle class less
dangerous.
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Ratan Tata: Leading the Tata Group into the 21st Century
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