TCL-Thomson Electronics Corporation: A Failed Joint Venture?

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR198
Case Length : 14 Pages
Pages Period : 1999-2005
Organization : TCL-Thomson Electronics Corporation, TCL Multimedia Technology Holdings Limited and Thomson SA
Pub Date : 2006
Teaching Note :Not Available
Countries : China, France
Industry : Consumer Electronics

To download TCL-Thomson Electronics Corporation: A Failed Joint Venture? case study (Case Code: BSTR198) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Introduction Contd...

It was confident of putting its television business back on track by the end of 2006. TCL's Chairman Dongsheng Li (Li) expressed confidence that TTE would turn things around by aggressively promoting its flat televisions in Europe and US. He said, "Flat panel TV is gaining popularity in major TV markets. Being the leader in the cathode ray tube (CRT) TV segment, TTE would capitalize on its advantages in the CRT TV segment and try its utmost best to improve its position in flat panel TV market."7 However, analysts felt that the path would not be easy for TTE which was still investing heavily in popularizing the RCA brand and was in direct competition with big players like Sony and Samsung.

Background Note


TCL was started when Huiyang Electronic Industrial Company, a manufacturer of magnetic recording tapes, formed a joint venture with a Hong Kong-based investor in 1985 and formed TCL Telecommunication Equipment Company Limited (TTECL). During the initial years, TCL manufactured telecom equipment. After registering the TCL trademark in 1986, the company developed its first hand-free, touch-tone telephones in China. By 1989, TCL telephones emerged as the top selling brand in China. TCL forayed into the Chinese television market through a joint venture with the Hong Kong-based Huizhou King Audio Visual Electronics Company Limited and manufactured its first color television in 1992.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

In 1993, it established TCL International Electrical Appliance (Huizhou) Company Limited and TCL Electronics (Hong Kong) Company. In the same year, TCL shares were listed on the Shenzhen Stock Exchange.

In 1995, TCL underwent restructuring and was renamed TCL Holdings Groups Ltd. and in 1997 was again renamed TCL Holdings Co., Ltd. With the money raised through the listing, it acquired other Chinese television manufacturers such as Luk's Industrial (1996) and Henan Meile Electronic Group (1997). In 1998, TCL entered computer manufacturing by forming a joint venture with Taipei-based GVC Corporation. The venture was named TCL-GVC Computer Technology Company. In 1999, TCL established TCL Mobile Communications and started manufacturing mobile phones. In the same year, TIHL was listed on the Hong Kong stock exchange and the television business was brought under it. TIHL raised US$ 128 million through an IPO...

Excerpts >>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection



Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.