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Case Code: BSTR491
Case Length: 13 Pages 
Period: 2005-2010  
Pub Date: 2016
Teaching Note: Available
Price:Rs.500
Organization : Tommy Hilfiger
Industry :Apparel
Countries : USA
Themes:  Business Strategy / Brand Management
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Tommy Hilfiger (A) The Rise and Fall

 
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THE BEGINNING

 

Tommy Hilfiger was an eponymous name, the namesake being its founder; Hilfiger. Hilfiger was born in Elmira, a city in Chemung County , New York State, in 1951. While in high school, the teenaged Hilfiger wanted to be like a rock star. The dressing style of rock stars – bell-bottom jeans and long hair – appealed to him. In the 1960s, Hilfiger wanted to get himself some fashionable clothing, but he couldn’t find it in local stores around Elmira. In 1968, at the age of 17, Hilfiger decided to open an outlet where he would sell bell-bottom jeans to the youngsters in Elmira, which was then a college town. He had saved US$150 from working at a petrol station and with a friend, Larry Stemerman (Stemerman), he bought 15 pairs of bell bottom jeans from the back-street of New York City and sold them to students from the boot of his car...

 

 

 
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