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Case Details

Case Code: BSTR495
Case Length: 13 Pages 
Period: 1996-2015  
Pub Date: 2016
Teaching Note: Available
Price:Rs.600
Organization : Wal-Mart
Industry : Retail
Countries : China
Themes:  Globalization/Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

World’s Largest Retailer in the World’s Most Populous Country: Wal-Mart in China

 
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BACKGROUND

 

Wal-Mart was founded by American retail legend Sam Walton in Arkansas in 1962. He opened the first store in Rogers, Arkansas. In 1983, warehouse stores under the name Sam’s Club were opened. In 1998, Wal-Mart Supercenters were opened. After operating for over more than five decades, the company had become the world’s largest private employer and retailer by 2015. Wal-Mart aimed to help people save money and live better through its retail stores, mobile apps, and online portal. The magnitude of Wal-Mart’s operations could be estimated from the fact that as of 2015, every week, more than 250 million customers and members visited its 11,000 stores in many countries across the globe. Leading the retail business, Wal-Mart worked through innovative thinking and its commitment to saving people’ money so they could live better... ...

 

 

 
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