Yahoo! in China: Local Problems for the Global Internet Giant

            
 
Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR260
Case Length : 18 Pages
Period : 2000-07
Pub Date : 2007
Teaching Note :Not Available
Organization : Yahoo!
Themes : Business Strategy | International Expansion Strategies
Industry : Internet and e-Commerce
Countries : China

To download Yahoo! in China: Local Problems for the Global Internet Giant case study (Case Code: BSTR260) click on the button below, and select the case from the list of available cases:


OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here

Price:

For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Excerpts Contd...

Yahoo!'s Problems in China

Unwanted Pop-Ups

Yahoo! China was often accused of promoting unwanted pop-ups, which irritated the browsers. Yahoo! China's erstwhile General Manager, Zhou Hongyi (Zhou) accused it of spreading malware, a software that installed itself without permission. When Yahoo! China bought Zhou's search engine in 2003, Zhou was made the general manager. He later shifted to Qihoo.com (Qihoo) in August 2005.34 Zhou accused Yahoo! of knowingly distributing its toolbar and getting users to visit sites through pop-up windows. His company, Qihoo, started distributing an anti-spyware program that identified Yahoo! China's toolbar as malware and removed it from computers...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Future Outlook

Analysts opined that apart from providing content and other premium services, online search and online advertising were the key focus areas that could generate revenue growth for Yahoo! China.

Ma himself opined that that Yahoo! China would have to leverage on its understanding of the Chinese consumers and chart its own path in the online search market. "If you follow Google's way, you will always be a follower…We have to make the Yahoo search engine more human, more interactive ... something for the 1.3 billion people in China who aren't technology-oriented, who don't know how to ask the right questions to a search engine - for people who are like me,"Ma said describing Yahoo! China's future course of action.50 Industry experts felt that by positioning itself in the high end segment, Yahoo! China would be on a different platform when compared to Baidu. But it would have to compete with Google, a dominant player in that segment...  

Exhibits

Exhibits I: A Brief Note on China's Local Internet Companies
Exhibits II: Yahoo!'s Mission Statement
Exhibits III: Yahoo!'s Important Acquisitions (as of 2006)
Exhibits IV: Some important Events in Yahoo!'s Journey
Exhibits V: Important Business Activities of Yahoo!
Exhibits VI: Income Statement of Yahoo! Inc.
Exhibits VII: People's Republic of China: Some Facts (2006)
Exhibits VIII: Share Price Movement of Yahoo!


Custom Search



Case Studies in Business Strategy Volume VI
Case Volume - Rs. 750
ICMR Case Volume Collection

34]  "How Yahoo China Missed Out on The Mainland,"www.businessweek.com, December 18, 2006.

50]  John Heilemann, "Jack Ma Aims to Unlock the Middle Kingdom,"http://money.cnn.com, October 02, 2006.

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Volumes.