Thailand in 2004

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Case Details:

Case Code : ECOA135
Case Length : 17 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : Thailand
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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About Thailand

The Kingdom of Thailand, previously known as Siam, situated in the heart of Southeast Asia with Bangkok as the capital city, shared a border with Myanmar to the east, Laos to the northeast, Cambodia to the west, and Malaysia to the south...

Background Note

There were conflicting opinions about the origin of the Thais. It had been widely believed that the Thais had migrated 4,500 years ago, from what was now the southern part of China. Recently, however, new pre-historic artifacts from the Ban Chiang era had been discovered in northeast Thailand, questioning the previous theory...

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The Economy

Thailand's first Five-Year Plan (1962-1966), emphasized industrialization through import substitution. Army officers headed many of the 104 state firms at first, but civilians gradually gained more authority. The private sector was increasingly encouraged and foreign investment welcomed even as US army expenditures helped fuel growth...

The Industry

In the 1980s, an export-oriented manufacturing sector, based on labor-intensive items such as textiles and garments, began to develop. After 1990, the fastest growth was in high-tech goods like computer accessories and motor vehicle parts...

Foreign Trade

Thailand remained a key figure in the export of many commodities and products associated with South Asia. The country was the No 1 rice exporter in the world and, in fact, the only net food exporter in Asia...

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