Financial Risk Management at ConAgra Foods
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : FINA019
Case Length : 16 Pages
Period : 2003
Pub. Date : 2003
Teaching Note :Not Available
Organization : ConAgra Foods
Industry : Food production
Countries : US
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Background Note
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Alva Kinney founded Nebraska Consolidated Mills in 1919 by
combining the operations of four Nebraska grain mills. The firm did not expand
outside Nebraska until it opened a mill and feed processing plant in Alabama in
1942.
Consolidated Mills developed Duncan Hines cake mix in the 1950s. But Duncan
Hines failed to capture a large enough market share, and the company sold it to
Procter & Gamble in 1956. Consolidated Mills used the proceeds to expand,
opening a flour and feed mill in Puerto Rico the next year. In the 1960s, while
competitors were moving into prepared foods, the firm expanded into animal feeds
and poultry processing.
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By 1970 it had poultry processing plants in Alabama, Georgia,
and Louisiana. In 1971 the company changed its name to ConAgra (Latin for "in
partnership with the land"). During the 1970s, it expanded into the fertilizer,
catfish, and pet accessory businesses...
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