Tata Motors - Speed Breakers Galore

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Case Details:

Case Code : FINC062
Case Length : 25 Pages
Period : 2007-2009
Pub. Date : 2010
Teaching Note : Available
Organization : Tata Motors / Jaguar and Land Rover
Industry : Automobile
Countries : India, UK

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Background Note

Tata Motors was incorporated in 1945 as the Tata Engineering and Locomotive Company Limited (TELCO), with the aim of manufacturing locomotives and engineering products. In 1954, it entered into a contract with Daimler Benz AG to manufacture medium commercial vehicles. In 1961, TELCO began exporting vehicles and its first exports were to Sri Lanka...

The Problems

In light of the global financial crisis, credit availability was severely affected while the cost of credit rose sharply. As a result, consumer demand for automobiles plummeted significantly across developed and developing countries...

Finance | Case Study in Management, Operations, Strategies, Finance, Case Studies

The Road Ahead

Notwithstanding a disastrous financial performance in the fiscal year 2008-09, Ratan Tata remained positive about the revival of the domestic economy, after the Indian government announced fiscal stimulus packages and the Reserve Bank of India (RBI) came out with monetary measures to stimulate the economy...


Exhibit I: A Note on Global Financial Crisis
Exhibit II: Tata Motors - Stock Price Chart (April 2008 - March 2009)
Exhibit III: About Tata Nano
Exhibit IV: JLR - Unaudited Income Statements (January 01, 2004 - June 30, 2008)
Exhibit V: JLR - Unaudited Statement of Assets and Liabilities (2004-07)
Exhibit VI: A Note on the Global Automobile Industry
Exhibit VII: Jaguar Land Rover - Income Statement (June 02, 2008 -- March 31, 2009)

Finance | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

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