Project Parivartan: State Bank of India's Internal Communication Initiative |
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ExcerptsNeed for a Change
Project ParivartanThe Parivartan initiative was reportedly the brainchild of Bhatt. The program was aimed at obtaining the support and acceptance of employees for the change initiatives undertaken by the bank, and at explaining to them why change was necessary... ResultsAccording to SBI, the Parivartan project was a roaring success and caught the imagination of the employees. SBI felt that the employees were invigorated and the program had contributed to breaking down the hierarchical set-up in the organization... Exhibits
Exhibit I: SBI's Profit and Loss Account
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