Succession Planning at Ranbaxy - Family Drama, Corporate Style

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Case Details:

Case Code : HROB057
Case Length : 18 Pages
Period : 2000-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Ranbaxy
Industry : Pharmaceuticals
Countries : India

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Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Family Owned Businesses & Succession Planning

The importance of succession planning is vital to the success and survival of family-owned businesses. Ideally, in a family-owned business, a CEO succession plan should contain details like who would run the business after the owner retires and how the ownership of the businesses would be transferred. Once a succession plan is developed, it must be reviewed annually and modified depending on the changing circumstances.

However, the reality is quite different - succession is rarely planned in a formalized manner in family owned businesses...

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

Ranbaxy's Professional Management Focus

In 1952, an entrepreneur Bhai Mohan Singh founded Ranbaxy as a manufacturer of pharmaceuticals in Mohali in Haryana. Like most other small pharmaceutical companies, Ranbaxy too was mainly engaged in producing drugs by reverse engineering the molecules of established drug brands.

In 1967, Dr Parvinder Singh (Dr Singh), Bhai Mohan Singh's son, joined the company after completing his doctorate in pharmacy at the University of Michigan (USA). Dr Singh was a very ambitious person and worked hard to take the company to greater heights (Refer Exhibit II for a look at the major milestones in Ranbaxy's history). In 1982, he became the company's Managing Director...

Ranbaxy under Brar

Brar had joined Ranbaxy in 1977 as a business development manager. A thorough professional and hard worker, he soon rose through the company's ranks to become one of Dr Singh's most important and trusted men (Refer Exhibit III for Brar's tenure at Ranbaxy).

In 1993, Brar became the President (Pharmaceuticals) and a whole time Director. From the very beginning of his career at Ranbaxy, Brar was a close confidant of Dr Singh.

The professional relationship between the duo was even compared with that of Intel's Andy Grove and Craig Barret. While Dr Singh had the overreaching vision for his company, he reportedly relied on Brar's knowledge and professionalism to implement it.

Company watchers felt that it was 'Parvinder's vision and Brar's execution which helped Ranbaxy turn into a group with many manufacturing facilities outside India with more than 2,000 overseas employees.'

In the early 1990s, differences cropped up between Dr Singh and Bhai Mohan Singh over the growth route the former was charting for the company. Dr Singh wanted to take the risk of investing huge amounts into basic R&D and in expanding operations to other countries.

Brar supported Dr Singh's vision of internationalizing the company by setting up operations in various countries like China, US, Ireland, and others in Europe. In the late 1990s, Brar chalked out a strategy to shift half the company's business to the US, a decision which was staunchly opposed by members of the Singh family...

Excerpts Contd>>


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