Workforce Diversity at Nordstrom

            
 
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Case Details:

Case Code : HROB099
Case Length : 14 Pages
Period : 1988-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Nordstrom Inc.
Retail
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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"As our country evolves, it's a pretty diverse community out there, and so it's` important that we're reflective of that."

- Blake Nordstrom, President of Nordstrom, in 2006.1

"Diversity is a key priority at this chain of upscale fashion stores."

- Fortune magazine, in 2007.2

Introduction

In January 2007, Nordstrom Inc. (Nordstrom), a major department store in the US, featured on Fortune magazine's list of the '100 Best Companies to Work For' in the US. The company was ranked 24th in the overall rankings, and seventh among large companies. Nordstrom had been ranked 46th in 2006 and 88th in 2005.3 The company also found a place in Fortune's '100 Best Companies to Work For' Hall of Fame.4

In addition to this, Nordstrom had featured on Fortune's list of 'America's Most Admired Companies 2007,' where it was ranked 15th in the overall rankings and first in the General Merchandisers category.5

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

Nordstrom also featured on the list of 'Best Places to Work for GLBT Equality,'6 published by the Human Rights Campaign Foundation7 (HRCF) in 2007.

Nordstrom was well-known for the diversity of its workforce. Since 1988, when it faced allegations of age and racial discrimination, the company had been proactive in recruiting a diverse workforce and creating an atmosphere of 'inclusiveness' at the workplace. Women and minorities were well represented, constituting 72.5 percent and 41.9 percent respectively of Nordstrom's total workforce in mid-2007. Nordstrom also collaborated actively with many minority and disability rights organizations to ensure that it employed people from diverse backgrounds. One of the clauses in Nordstrom's exhaustive 'Employee Code of Conduct' pertained to the prevention of discrimination and harassment at the workplace.

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1] "Nordstrom's Plan of Action," www.pbs.org (accessed on June 25, 2007).

2] "100 Best Companies to Work For," Fortune, January 22, 2007.

3] "Fortune 100 Best Companies to Work For 2006," http://money.cnn.com (accessed on June 25, 2007).

4] The Hall of Fame consisted of companies that have appeared on the '100 Best companies to Work For' list every year since its inception in 1998.

5] "America's Most Admired Companies," Fortune, March 19, 2007.

6] Companies that support equality for gay, lesbian, bisexual and transgender employees are featured on the GLBT list.

7] The Human Rights Campaign Foundation (HRCF) is the largest gay, lesbian, bisexual, and transgender equal rights organization in the United States (www.wikipedia.org).

 

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