Workforce Diversity at Nordstrom

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Case Details:

Case Code : HROB099
Case Length : 14 Pages
Period : 1988-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Nordstrom Inc.
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Third Party Diversity

Nordstrom extended its diversity related policies to its suppliers and other people involved with the company. The objective was to involve different sections of society in the company's functioning through various initiatives. Through the Supplier Diversity Program, Project Preview system, and advertisements, the company sought to extend its diversity related policies.

Supplier Diversity
Nordstrom launched its Supplier Diversity Program in 1989. The company's aim was to facilitate non-discriminatory business opportunities and stimulate economic development in the communities it served...

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

Customer Diversity
Nordstrom believed that genuine inclusiveness must be reflected in all aspects of the company's business, including advertisements. The company believed that reaching out to diverse communities started with advertising. Since 1991, Nordstrom had featured models with disabilities in its advertisements and catalogs. Reportedly, at least one-third of Nordstrom's advertisements featured models of color and models with disabilities. Nordstrom mainly employed these models through agencies that represented disabled models...

Diversity Eyewash?

In spite of Nordstrom's diversity initiatives and the honors it received from minority and disability rights organizations, the company did not escape criticism. Over the years, Nordstrom became involved in a few controversies regarding discrimination against employees on grounds of disability.

In the early 2000s, two female employees charged Nordstrom with disability discrimination. In December 2003, Sharon Hogan (Hogan), who had been employed at Nordstrom since 1991, met with an automobile accident...


Exhibit I: Nordstrom's Diversity Mission Statement
Exhibit II: Annual Financials
Exhibit III: Benefits Available to Nordstrom Employees
Exhibit IV: Nordstrom's Press Release announcing a 'Project Preview'


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