Carlos Ghosn - The Turnaround Specialist
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Case Details:
Case Code : LDEN020
Case Length : 09 Pages
Period : 1978-2002
Pub Date : 2003
Teaching Note : Available
Organization : Nissan
Industry : Automobiles
Countries : Japan
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"Carlos Ghosn is a perfect example of how one person
can create drastic change. He did it making practically no personnel changes. It
was the same company. He was the difference."
- Emil Hassan, Senior Vice-President - Nissan North America.
"There is no company whose middle managers can't be
unfrozen by strong and clear leadership from the top, and Carlos Ghosn is going
to supply lots of that."
- Nick Snee, Analyst - J. P. Morgan Securities', Commenting
on leadership of Ghosn.
"Top of the wish list for Volkswagen would be Ghosn -
if he were appointed, the stock would shoot to the sky."
- A European Analyst.
A Democratic Leader
Carlos Ghosn, (Ghosn) had become a celebrity by early 2000s, for turning around
Japanese auto major Nissan Motor Co into a success. This success at Nissan
attracted the attention of Japanese people and media alike. A Japanese comic
book Big Comic Superior serialized Ghosn's life history. The comic book aimed at
energizing executives between the age group of 25-40. Akihiro Yoshino, editor
Big Comic Superior said, "Ghosn-san has reformed the company and achieved a
result that didn't seem possible in a Japanese framework. He has a message of
hope that has woken people up to new possibilities and we wanted to convey that
message." Ghosn became so popular in Japan that people gathered in large numbers
at his site to get a photograph taken with him.
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According to a Japanese media opinion poll, Japanese women named Ghosn as one
of the top four men, whom they would like to have a child with. Analysts
felt that such admiration from the Japanese was not surprising as Ghosn
achieved a remarkable feat, which seemed quite impossible in 1999...
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The Odyssey
Ghosn was born in Brazil on March 9, 1954 to Jorge and Rose Ghosn. He was
the second child of his parents, who were both of Lebanese origin (though,
his mother possessed French citizenship). Ghosn's father had a business in
Brazil and when Ghosn was six years old, his family shifted back to Lebanon,
while his father stayed back in Brazil. Like all Lebanese families, Ghosn's
family was also a close-knit one. Though his father was away from him, he
played a major role in the day-to-day affairs of the family and had
tremendous influence on Ghosn by instilling discipline and core values in
him. |
Carlos Ghosn - The Turnaround Specialist
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