HP's Strategy and Operations under Carly Fiorina and Mark Hurd

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : LDEN042
Case Length : 19 Pages
Period : 1999-2006
Pub Date : 2006
Teaching Note : Available
Organization : Hewlett Packard Company Industry : Computers and Information Technology
Countries : USA

To download HP's Strategy and Operations under Carly Fiorina and Mark Hurd case study (Case Code: LDEN042) click on the button below, and select the case from the list of available cases:

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies


For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Leadership and Entrepreneurship Case Studies
Case Studies Collection
Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous


William Hewlett (William) and David Packard (David), two electrical engineers from Stanford University, founded HP in 1938, in a garage behind David's home in Palo Alto, California. HP initially sold electronic instruments. The company's first product was a resistance-capacity audio oscillator, an electronic instrument used to test sound equipment. One of the big customers for the product was the Walt Disney Company,7 which used the product in the making of the movie Fantasia. In 1940, William and David set up their own factory in Palo Alto, under the name Hewlett Packard. HP continued to grow as an electronic equipment company throughout the 1940s. The company was incorporated in 1947, after which David became the president and William the vice president.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

By the end of the 1940s, HP's revenues had crossed two million dollars and the company employed 166 people. During the 1950s, HP gained prominence as a producer of innovative measuring and testing equipment of superior quality.

The company went public in 1957. In 1958, HP made its first acquisition when it bought F.L. Moseley Company, a company that produced high-quality graphic recorders. HP began entering overseas markets towards the end of the 1950s. In 1959, it opened a marketing office in Switzerland and a manufacturing plant in Germany. It was also during the 1950s that William and David formulated the HP corporate objectives. These objectives laid out HP's values relating to profit, customers, fields of interest, growth, people, management and citizenship.8 These corporate objectives also formed the basis for the 'The HP Way', which referred to the management style at the company (Refer to Exhibit III for The HP Way).

Over the years, William and David had transformed HP into a 'democratic' organization where all the employees were treated equally. Even in the 1950s, employees at all levels of the hierarchy addressed each other, and their bosses, by their first names. During the 1960s, HP increased its presence in the international market. In 1963, the company entered the Asian market by forming a joint venture, Yokogawa Hewlett-Packard, with Yokogawa Electric Works of Japan. HP also made some acquisitions during the 1960s.


Custom Search

Leadership and Change Management Textbook
Textbooks Collection

Leadership in Practice Case Volume
Case Study Volumes Collection

7]  Founded in 1923, the Walt Disney Company is one of the largest entertainment companies in the world. As of early 2006, it had four main business segments – studio entertainment (animation and motion pictures), parks and resorts, consumer products and media networks (cable networks and TV channels).

8]  www.hp.com.


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.