Jack Ma and Alibaba.com
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN043
Case Length : 14 Pages
Period : 1999-2006
Pub Date : 2006
Teaching Note :Not Available
Organization : Alibaba.com, Taobao.com Industry : E-Commerce
Countries : China
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Early Days of Alibaba.com
In 1998, Ma left MOFTEC and returned to Hangzhou
to establish his own company. He did not accept offers from
companies like Yahoo! Ma explained to his colleagues, who wanted to
join him that his venture was a risky one and they would be paid
only 500 Yuan every month...
Rival eBay Enters China
On March 17, 2002, eBay acquired a 33% equity stake in the Shanghai-based
e-commerce website EachNet.com by investing US$ 30 million. Two of eBay's senior
managers became the board of directors of EachNet.com. The company had started
in 1999 and was based on eBay's business model. By 2002, it had emerged as one
of the leading online auction sites in China with 3.5 million registered users.
The company's gross annual merchandise sale was US$ 93 million. eBay grabbed 79%
of the Chinese online auction market within the first year of acquiring
EachNet.com...
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The Growth Phase
For the year 2003, Alibaba reported profits of US$ 12 million. In February
2004, Alibaba raised US$ 82 million from institutional investors led by
Softbank, making it the largest private equity commitment in the Chinese
Internet business till that time...
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The Road Ahead
By early 2006, Alibaba had grown into a US$ 100 million company with about
4,000 employees and it generated business from across the world (Refer
Exhibit IV for country/region wise business generated on Alibaba.com's
international site). However, the growth of Alibaba's business also
attracted a lot of criticism. The main criticism was regarding the site
acting as a platform for the sale of counterfeit goods. It was found that a
number of Chinese manufacturers were selling counterfeit versions of
prescription drugs, apparel, batteries and also software, through
Alibaba.com's English and Chinese versions... |
Exhibits
Exhibit I: Alibaba.com Corporation
Exhibit II: Growing Internet Usage in China
Exhibit III: Alibaba.com's Values
Exhibit IV: Country/Region Wise Business (%) on Alibaba.com's
International Site
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