OnePlus: A Chinese Tech Start-up Aiming to Disrupt the Global Smartphone Market

This case is a Winner of the 2015 Global Contest for the “Best China-focused Cases”, co-organized by the China Europe International Business School (CEIBS), Shanghai MBA Case Development and Sharing Platform and The Global Platform of China Cases.



Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

<<Previous Page

THE BEGINNING

OnePlus was co-founded by Lau and Pei in December 2013. Previously, they both worked at OPPO. While Lau was the Vice President of the company, Pei was the head of OPPO’s Global Marketing and e-Commerce division.

In August 2013, Lau and Pei along with some of their colleagues from OPPO were at a café, when they noticed that they were all using iPhones even though they were working for a company making Android phones. The reasons each of them gave for not using an Android Phone, was bad build quality, want of a good design, lack of intuitive software, etc. According to the group, Apple was the only company that cared about its products and that there was no clear second-best product focused smartphone manufacturer in the global smartphone market. They felt that manufacturers of Android based smartphones were just concerned about market share as opposed to making the best products...

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies
or
Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies
or
PayPal (9 USD)

Excerpts - Next Page>>