Richard Branson/Herb Kelleher - Leader Extraordinaire
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Case Details:
Case Code : LDEN021
Case Length : 08 Pages
Period : 1973-2002
Pub Date : 2002
Teaching Note : Available
Organization : Virgin Group, Southwest Airlines
Industry : Aviation
Countries : USA
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"I never went into business solely to make money, I
always said that I wanted to be the best, rather than the biggest. And at the
end of the day, it all comes down to people. Nothing else even comes close."
- Richard Branson, CEO, Virgin Group.
"I have had the great fortune of earning a living
doing something I love, I welcome the chance to give something back, especially
to future entrepreneurs."
- Herb Kelleher, Chairman, Southwest Airlines, USA.
Of Insanely Sane & Maverick Leaders
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Picture the owner of a $ 5 billion business empire consisting of over 200
companies around the world. Now think of a man who holds the record for being
the fastest to cross the Atlantic ocean by boat, the first to cross the Pacific,
the first to cross the Atlantic in a hot air balloon; Think of a man who dressed
himself up like a bride to launch a new company. A difficult juxtaposition
indeed.
That is, till one mentions the name of Britain's (and one of the world's) most
successful entrepreneur, Richard Branson (Branson), and CEO of the Virgin group
of companies. Knighted for his valuable services to entrepreneurship, Sir
Branson was well known for making successful businesses out of many 'crazy
ideas.'
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Many people believed that Branson could make 'everything and anything' into a
profitable business and that too in the most unorthodox ways.
Though Branson claimed not to be in business for the money, the fact that
almost all Virgin companies were profitable helped a lot. Perhaps nobody has
ever had so much fun in doing business and creating empires worth billions
than Branson did.
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Well, almost nobody. The CEO of the fourth largest airlines in the US, was
well known for his unconventional ways of conducting business. Dressing up
as Elvis Presley for a Halloween party and driving a Harley Davidson
motorcycle to a company picnic were just some of the things that
differentiated him from the run-of-the-mill CEOs.
Though many Southwest Airlines observers could be unaware of these two
incidents, almost all of them would have heard of Herbert D Kelleher's
(Herb) legendary arm-wrestling contest with one of his rival CEOs to settle
a business dispute. Herb is often referred to as one of the most appreciated
entrepreneurs from the US... |
Richard Branson/Herb Kelleher-Leader Extraordinaire
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