Women and Entrepreneurship

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Case Details:

Case Code : LDEN013
Case Length : 13 Pages
Period :
Pub Date : 2003
Teaching Note : Available
Organization : Mahila Griha Udyog, Balaji Telefilms Limited, Biocon
Industry : Varied
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"Seeing your own production being aired is a great kick and the fact that most of them figure among the top ten TRP rating makes me feel wonderful."

- Ekta Kapoor, Creative Director, Balaji Telefilms.

"My vision is to grow into a global bio therapeutics company with very innovative and proprietary products and technologies."

- Kiran Mazumdar Shaw, CEO, Biocon.

"I do not sell products. I sell an entire civilization in a jar."

- Shahnaz Husain.

"Our objective is to maximize employment opportunities for women through activities connected with village industries, while, at the same time, not sacrificing basic business principles and quality consciousness. We are a full-fledged commercial, self-reliant organization and not a charitable society. Any such benefits that occur are incidental to our business."

- Vimalben M Pawale, Ex President, Sri Mahila Griha Udyog Lijjat Papad (SMGULP).

Introduction

A large number of women around the world have set up and managed their own businesses. It was not easy for these women to succeed in business. They had to face a lot of difficulties and overcome a number of barriers to become successful in their ventures.

They had to deal with discrimination and withstand the skepticism of society, and also put in more effort than men to prove their credibility to others. The entrepreneurial style adopted by women was different from that of men.

Studies have revealed that women focus more on intuition and relationships for running businesses, while men emphasize logic and efficiency.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

The ability that women have to look beyond the obvious and identify hidden opportunities sometimes helped them gain an edge over men. The entrepreneurial style of some of the successful women entrepreneurs of India are featured in this case.

All the women featured in this case came from different backgrounds and worked in different fields. Ekta Kapoor, the daughter of a successful film star, started her television software business at the age of 19 and became immensely successful by the time she was in her early 20s. Kiran Mazumdar Shaw had no educational qualifications for running a business. She did not even have an active interest in setting up a business.

A chance meeting with the CEO of Biocon International, however, changed her career plans forever. She became India's first lady biotechnology entrepreneur. Shahnaz Husain came from a royal family of conservative Muslims.

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